How SEO Services Works Explained By SEO Agency Toronto

 SEO (Search Engine Optimization), more commonly known as natural referencing, is an activity whose goal is to make a site rise as high as possible in Google search results. 

SEO is essential in the long term; it generates qualified visits to a site. Moreover, when one looks at the nature of the Google algorithm, it is straightforward to guess that SEO is inherently a virtuous circle.

Get to know how SEO Services Toronto works does:

• How does the Google algorithm work?
• How to manipulate the algorithm to be better referenced?
• The contents for SEO
• On-Page SEO
• Off-page SEO
• Here are some things to check
• Backlinks

How does the Google algorithm work?

The operation of natural referencing is effortless: when a user types a request or using keywords on the search engine, several sites will be positioned on the results page. 

SEO being relative and not absolute, your position depends entirely on the quality of your SEO Services Toronto that of your competitors!

Keywords can be short and simple, for example: "best dentist in Brampton" or a snippet of a phrase, so-called long-tail searches like "best dentist in Brampton for dental check-up." 

It will logically be easier to position yourself on a long-tail query since the more precise the question, the fewer competitors will be seeking to position themselves on it.

It is essential to understand the goal of Google: to provide consistent and quality content to its users. Regarding the quality of the content, several criteria are taken into account, including the page's loading speed in question, the presence of images, videos, texts on the page, or depending on your visitors' behavior times on your site.

How to manipulate the algorithm to be better referenced?

First of all, it's essential to understand that doing SEO is a long-term job, and that's what makes it so valuable. Referencing a site is a bit like planting a tree; you will have to water it regularly to grow, then the moment will come when it will be completely self-sufficient, and you will have to reap its fruits.

Doing natural referencing, therefore, requires patience and time. However, there are good practices to put in place that could be divided into three main categories:

The contents for SEO

1. The Google algorithm is based on keywords. Why the first essential factor of SEO to take into account is content creation:

• Use tags to highlight your keywords
• Regularly post new content
• Create FAQ / Blog pages to position yourself on long trails
• Optimize the internal network of your site
• Specify the metadata of your pages
• Favor snippets for your landing page

On-Page SEO

It consists of optimizing your site as much as possible to meet the requirements of Google and users. For this, you will have to focus on:

• The loading speed of your site
• The sitemap
• The user journey
• Design and UX

Off-page SEO

Off-Page SEO consists of placing links pointing to other web pages external to your site. The areas concerned must address the same topic you are dealing with. You will therefore need to:

• Develop a back linking strategy
• Create a community on social networks
• Maximize your advertising influence (Facebook ads, etc.)

Respecting these 3 main categories requires regular and recurring work on your site, particularly on your community's management (social networks), the creation of content, respect for a net linking schedule, or even the direction of your campaigns.

Here are some things to check

• Is your site optimized for mobile search?
• What is the charging time?
• Is it simple and easy to read?
• Is the navigation easy?
• Is there a search function?
• Was SEO included throughout the design process?
• Does it include essential SEO elements?

All of these are essential components of a well designed and effective your website SEO.

Backlinks

Backlinks. I'm sure it speaks to you. These are the links that other website put on their site pointing to your site. Google considers it a "vote" from a webmaster for your site.

Historically, this is the 1st criterion taken into account by Google. And it is still one of the most potent criteria to boost your positioning in Google. However, remember the steps. To take full advantage of your backlinks, you must first have worked on the previous actions (technical and content).

Google takes into account several criteria to judge backlinks (from the most impacting to the least impacting):

The diversity of original domain names 

Having 1,000 backlinks from 1,000 different sites is not the same as having 1,000 backlinks from 1,000 various sites.

The pages targeted by your backlinks

A backlink helps the entire site rank well, but it helps the page the backlink is targeting even more.

The anchor text

You know, it's the bit link text, which you have to click to get redirected. Well, if this text contains your keyword, it will boost your natural referencing even more on this keyword.