Benefits of Video Advertising for Business Promotion by Digital Marketing in Toronto

 

Currently, online video advertising is one of the most effective types of online business promotion.

In general, be sure to remember that video ads for businesses are about understanding for your target audience. Therefore, Digital Marketing agency Toronto recommends video advertising for your business too.

Types of business videos

In the time of progressive technologies, video is one of the most effective ways of conveying information and attracting customers. Here we will find out which video advertising is effective for business, and how to achieve your goals with its help.

1.     Selling video Most market participants believe that such a video is primarily intended to attract the attention of viewers and tell about a product or service. Such video advertising is required to sell the idea, convey it to the end consumer. It does not matter at all about brand watches or election campaigning. The consumer must hear and get excited about the idea, only in this case the video can be considered selling.

2.     Presentation videos are the most popular type of video these days. Their task is to visually present a product, service, phenomenon, etc. to the end consumer. This is the category of classic television advertising that talks about the benefits of a product.

3.     Image video content is intended not only to sell an idea but to evoke a certain emotional response in the mind of the viewer. With the help of the content of this category, the image of the company, product, and the person is created.

4.     It is quite obvious that the main task of educational or training video content is to teach its viewer how to perform certain procedures and actions, how to behave in different conditions, etc. Modern educational films can be not only staged but also graphic, that is, made using computer graphics. For business, it is the best video recommended by Digital Marketing in Toronto.

5.     Viral video content is primarily intended to attract the attention of users, while it does not matter whether it creates a positive or negative attitude. Viral video advertising "hooks" the viewer, infects him with a certain idea. If the video is a success, then after watching it, viewers should want to share it with other users, for example, forward a link or post a video on their page on social networks.

6.     Social video content is designed to tell and visually demonstrate to viewers how to solve a particular social problem. At the same time, the creators of the video only need to show the existence of a problem and declare themselves, avoiding open advertising of their services.

I would like to note that today it is quite rare to find video advertising that could be attributed to only one category. However, at the same time, each video has its task, and everything else is just the methods and tools for its solution.

Benefits of online video advertising

·        Guaranteed views. Each advertiser who orders the broadcast of his videos can be sure that he pays solely for the result. So, each video ad is launched only after the corresponding action of the site user, and its end is always recorded. If a person has not watched this video ad, you will not need to pay for this display.

·        Ability to use all online advertising tools. Using this type of business promotion, each advertiser will be able to track its effectiveness, observing the number of views and clicks to the site, as well as the number of audiences. Based on the data received, you can correct or completely change the video ad. In addition, targeting will allow you to target your video ads to your target audience, thereby significantly increasing the return on your material investment. The advertiser can set the desired social, demographic, geographic, and other parameters that will significantly narrow the range of potential viewers.

·        The ability to make changes at any time. If your ad campaign is not as effective, you can take advantage of the placement systems and correct or even completely replace video ads at any time.

·        Low cost compared to TV campaigns.

·        Video advertising on the Internet is more effective than on television. According to research conducted, about 15% of people who view advertising videos on the Internet can remember the company's trademark without any help. As for TV viewers, among them the number of such people is noticeably smaller - it does not exceed 5% of the total number of consumers who watched video ads.

Where to post video Ads

Video Marketing in Toronto is so wide that one cannot imagine life on the Internet without it; the more social networks have long entered our life very tightly, so we will stop at these channels.

·        YouTube. It would be strange if some other site was in the first place. For almost all areas of business, YouTube is a must-have ad platform. In addition, this hosting was created specifically for video content and video advertising. And if you don't have your channel yet, then it's time to master it.

·        Facebook is in second place in terms of the share of video content. Every fifth post on a social network is a video. In America, in general, one in three. So the trend, so to speak, is evident. Therefore, if your audience coincides with the Facebook audience, then there is a direct road for you. Only with video ads, of course.

·        Instagram leads by a huge margin from all other social networks in terms of the share of video ads with comments. Therefore, if your audience is Instagram fans do not look at the statistics, feel free to introduce video Digital Marketing in Toronto there.

Thanks for reading the article. If you need any consultancy for your business contact today the local digital marketing agency in Toronto.