Optimizing a website for search engines is a constantly evolving process. It
aims to increase the quantity and quality of traffic to website from the search
engines.
Since Google is by far the
most influential engine in 2020, most SEO Company Toronto strategies
focus on these search results. Organic
traffic is the lifeblood of businesses and blogs worldwide.
Before you doing SEO for
your business or brand here are 7 SEO mistakes you should avoid in 2020.
In this Article
- Neglecting Voice Search
- Write Too Short Content
- Having Too Many Bad Quality Links
- Having An Unsecured Website ...
- Slow Website speed
- Neglecting The SEO Impact Of Machine Learning And Ai
- Do Not Use Google My Business
- SEO Is Changing
Neglecting Voice Search SEO Strategy
People buy millions of
devices like Amazon Echo, Alexa and Google Home. There are huge
growths in the Voice search device according to data the global market for voice
search devises growth of 187% in 2018-2019.
Queries are longer conversational
and are no longer just made up of specific words. Your writing should reflect
the way people actually speak, especially with regard to how they ask
questions.
Voice searches will continue
to be a growing trend in 2020 as these
devices become more popular and more sophisticated. The car manufacturers are now starting to include them as features
built into new cars. Drivers will get used to performing voice searches while
driving.
Soon, you may be asking
your smart fridge or high-tech stove to provide you with results on a specific
recipe!
Write too short content
Content is relevancy and
optimization is very important nowadays and it is a milestone for the success
of a website or brand. According to the Google algorithm “Content is king” in many ways.
But it's not always the
quantity or frequency of your publications that counts. The content length can make all the difference in SEO. Research and case
studies strongly suggest that websites with longer content (1000 to 2000
words or more) tend to be ranked higher. The frequency of publication of
content seems less correlated with a higher ranking.
So, you might be better off
posting a 1000-word blog article per week rather than 3- or 300-word articles.
Having too many bad quality links
A popular technique to
improve your SEO is not linking.
The goal is to capture links that point to your website from other sites,
preferably dealing with your topic. But know that using this technique
excessively and no matter how is now sanctioned!
Indeed, before carrying out
a new linking campaign, remember to carefully select the websites that will
point to yours. Keep only those with sufficient authority for your links to be
considered quality. Forget subscriptions to dozens of “specialist SEO”
directories. Always focus on quality over quantity.
Having an unsecured Website
When it comes to data security
and privacy, companies like Google aren't taking more risks than they
should. Google prefers to rank secure websites higher. Site security has long
been a ranking factor.
A new step was taken when
Chrome browsers began to designate websites that do not have a valid SSL
certificate or “https" domain
prefix as "Unsecured". Other major browsers such as Firefox and
Safari has followed suit.
If you don't have an SSL
certificate, you can get one at a relatively low price, depending on your site.
Websites that lack it have seen their rankings drop and appear less reliable to
visitors.
Slow Website speed
We have already established
that user experience plays an important role in conversions for many
businesses. Almost half of the customers expect a page to be loaded in less
than two seconds. In addition, almost half of people go to other web
pages if the page they are looking at does not load within three seconds...
If the loading of your site
is slow, it is advisable to identify the factors which affect its performance:
too heavy and poorly optimized images, resource-intensive extensions, scripts
in shambles ... All of these components must be reviewed. You should also aim
to limit redirects. These can have a negative impact on the loading speed of
your pages. Finally, ask yourself if your hosting server is powerful enough to
respond quickly, especially if you have a lot of concurrent visitors.
Neglecting the SEO impact of machine learning and AI
When Google launched the Rank
Brain, it was clear that AI and machine learning was going to influence the
SEO Agency Toronto. Google's Rank
Brain and Hummingbird are among the first search programs on the
market capable of knowing their users.
These new algorithms help
Google updates its results quickly to better serve its users. Artificial
intelligence and machine learning will continue to become dominant
factors to take into account in the field of SEO Toronto.
Do Not Use Google My Business
Google My Business is a
valuable free Google listing that allows your business to appear on Google
Maps. If Google finds the right signals, your business may also rank among
the local results.
Local ranking results are
the results you will see when Google has interpreted your search query to be
location-specific. Try typing the words "local SEO service near me"
on Google. You will likely see some localized lists of local SEO
services in Toronto in search results. These initial results could
include several announcements or several local lists, depending on the
competitiveness of the market.
Don't forget to fill out
your My Business profile as best as possible (opening hours, address, number,
etc.) so that users trust you even more.
SEO Is Changing…
SEO
is changing day by day. So, you need
to stay on top to harness the power of Google in 2020 and beyond. Learn from
the past. Do not use cheap SEO tactics with yourself, if you plan to stay at
the top for a long time. Don't overlook the most basic elements of your search
strategy. Getting the highest ranked pages on Google is not a sprint; it is
work of Digital
Marketing Agency Toronto
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