With 2.6 Billion Face book users, 2 billion YouTube active users, how can you ignore such a big market for your business? We all know the influence of social media amongst Canadian and all around the globe.
According to the Canadian Internet Registration Authority (CIRA), 74 percent of Canadians spend at least 3-4 hours online per day. (Article by canadiansinternet.com)
There are approximately 25.3 million social network users in Canada, a figure that is projected to grow to 27.1 million in 2023. By Statista.com
Here are the 7 most important social media marketing to start on a good basis and optimize your business presence.
To create a Face book Business Page, simply log into your personal Face book account, click “Create a Page” from the menu, so follow the steps to create out your business profile.
Fast Replies = Happy Customers
Face book is rolling out an update in Messenger which will allow owners to reply fast and forth between customer messages and personal messagesBusiness owners can finally answer customers from the identical app they use to speak with friends and family on Facebook.
More Articles on Twitter
This increased doubts that Twitter is tracking user clicks.The reason is the component of Twitter’s stated goal to encourage “informed discussion.” Often people share a link without reading the article.
That leads to clickbait titles getting widely promoted no matter the content.
Clickbait is usually created to trigger an emotional response by confirming or subverting a belief while the article itself might prove to be but what the title promised.
That leads to the clicking bait title becoming the message even when that message is untrue.
Now you can add status like Facebook, Instagram, and Whatsapp, the company called this feature “Fleets”.
YouTube
YouTube enables you to create a Brand Account (2 Billion users) to allow your business or brand a YouTube presence of its own. The Brand Account may be a separate account that uses your company or brand's name, but it's accessed through your personal YouTube accountEnhance Appearance
An update to YouTube Studio will allow creators to change the design and feel of their channel by customizing the layout, branding, and more.4 Top Tips for Using YouTube to extend The Authority of Your Website:
- YouTube videos on your websites
- Associate your name together with your YouTube channel
- Shared on other social media platforms
- More options to consume
Sell Products Directly on Their Page
Instagram Shop may be a new way for people to get and buy products without leaving the app.Instagram shops are discoverable through the Explore section where users can flick through products from their favorite brands, filter by categories, and make purchases beat one place.
Later this year, Instagram is adding a devoted ‘Shop’ tab within the navigation bar which can make it even easier to search out businesses’ online stores.
These users will raise your network and help increase the reach of your business's content and brand.
Now Host Virtual Live Events
LinkedIn Events and LinkedIn Live are coming together to make a brand new virtual event solution. That enables marketers to stream live video content on to LinkedIn Events attendees.LinkedIn live video on LinkedIn is seeing 23X more comments per post and 6X more reactions per post than native video.
Shoppable Pins in Visual Search Results
Pinterest is enhancing its Lens camera search functionality with a replacement ‘shop’ tab in search results filled with shoppable pins.The lens may be a feature built into the Pinterest app that enables users to go looking for a particular item by taking an image of it.
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