How to increase website traffic? The golden question that everyone should ask themselves. But don’t know exactly how to increase and target the right audience.
There are many factors to increase website traffic. Like social traffic, referral traffic, organic traffic, and paid traffic.
In this article, we will discuss the ways that can help you to generate traffic. There are some ways explained by an SEO agency in Toronto that can help to boost your website traffic.
Table of Content
- What is organic traffic on the website?
- Ways to increase organic traffic on your website
- Avoid instant traffic generators
- Generate free traffic with Google My Business
What is organic traffic on the website?
First of all, the term organic traffic designates the entire visitor who comes to your webpage just as a normal search query on the internet. For example, someone types on Google "How to make a coffee” and if you also write an article “Easy ways to make a coffee” and your articles appear on the top searches, the user must check out your website and get useful stuff. If your content matches the user search intent exactly this the organic way traffic.
Organic traffic is therefore a metric to measure how many visitors come from a search engine willingly.
Click to read: How to Build Your Brand Reputation Online?
Ways to increase organic traffic on your website
No one tool drives quality traffic to your website. Rather, there is a set of channels that work together to attract visitors.
Some require effort, others' time, and still others' money.
Here are some of the strategies and ways that drive traffic to the website:
- Online directories
- On-page SEO (chooses the keywords, their variations, place them in the relevant tags.)
- Off-page SEO (all actions that take place outside the website and which aim to ensure its referencing, such as back links, social networks, etc.)
- Social media marketing
- Blogging
In what follows, we'll take a closer look at the most effective (and reliable) ways to increase traffic to the website.
Online directories
Consider review sites like Yelp and Google Business to be digital kinds of viva-voce selling. These referrals are an excellent supply of free traffic to your website.
Additionally, review sites and directories have robust domain authority on search engines. This suggests your business’s free page on their website may begin ranking in relevant searches. Actively update these listings to confirm your contact info, address, and links to your web site square measure up-to-date.
SEO
The techniques that you can use to improve the ranking of your website among the results presented by search engines like Google. If you want to get internet traffic, this is an option to consider and make good use of this.
Looked at in detail, SEO can get tricky, but it's relatively easy to understand the basics and implement it on your site.
Social media marketing
Social media also the best way to generate organic traffic to your website. There are many social media handles like Facebook, Instagram, Twitter, Snapchat, youtube (Video platform) many more. You can promote your brand or services over there. They also provide you the paid marketing option which not bad. You’ll get much more benefits with the social media marketing.
While with paid search marketing you pay to appear at the top of relevant searches, with social media marketing you pay to appear in relevant feeds.
Blogging
A very interesting type of content for this is your blog posts. Share them with a quick comment and a link to your blog and you're good to go.
Blogging helps to generate the backlinks to your website. It helps to build a trustworthy relationship with customers.
Avoid instant traffic generators
If you plan to use an automatic traffic generator on your website (paid or free), here are three reasons to avoid it:
Automatic traffic generators can hurt your rankings
Google can detect spam behavior, beware of spikes, inactivity, and monitor how users interact with your website.
Your traffic will not be targeted
The ultimate goal of increasing the number of visitors to your website and improving your ranking on Google is to increase the number of people who interact with your business (and, hopefully, become customers of it).
If your visitors aren't targeted, they're unlikely to be interested in your website, and you're more likely to see your leads and conversion rates go down.
Your site could be banned
If you generate bot traffic/fake traffic, you risk being blocked from online advertising platforms increases. If your website gets banned, then no SEO company in Toronto could do anything.
Generate free traffic with Google My Business
Growing your site traffic for free might not cost you money, but it will take some effort on your part. However, the effort you put in will be proportional to the quality of the traffic you generate.
As stated above, there is no point in increasing traffic on a website if visitors are not likely to be interested in your pages, convert to leads, or become customers.
This is why Google My Business is considered to be the best free website traffic generator:
- This allows you to present yourself for research relevant to your business and location
- Increase your visibility on a platform that users intend to buy
- Drive organic traffic to your website and store
- This allows customers to post reviews and further strengthen your presence
Also, don't forget that Google My Business:
- This allows your business to be found in mobile searches (which have overtaken computer usage).
- This uses visuals to give consumers a sense of what it's like to be in your business, reducing the uncertainty that is a major barrier to entry.
- This gives search engine users the ability to interact with your business directly on your listing or site, increasing the chances of engaging and getting new customers.
With the many benefits of being listed with Google My Business, you can't afford to have one as a local business. Create your listing and keep it up to date as much as possible.
The increased number of visitors/traffic on the website does not happen overnight. It takes some effort, but we've eliminated the hardest part for you: knowing what to do in the first place.
SEO company Toronto will always there to help you, so contact us for any query.
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