Google says to migrate your webpage HTTP to HTTPS. Some websites shifted but some didn't.
Google tried to make them change by launching Chrome 68, all website not updated to the HTTPS protocol is labeled as "non-secure web"
The message: If you click on the text "It is not safe" a drop-down will open as in the attached image in which it indicates that:
In the attached image you can see the message that appears. This not only happens in Chrome but also in all browsers, although it is highlighted more in this browser.
In This Article
- Why HTTPS?
- Why use HTTPS - HTTP vs HTTPS?
- It is already affecting the credibility of your website.
- HTTPS is taken into account for positioning in Google
- Fear of losing your Rankings Position
- Conclusion
Why HTTPS?
Hypertext Transfer Protocol Secure! Google wants more secure websites and is implementing changes in its protocols that will appear in different phases so that all websites are updated to the HTTPS certificate, also known as SSL Certificate.
HTTPS is more secure as compared to HTTP. The 'S' at the end indicates 'Secure', which means that the information exchanges between the browser and the site are encrypted, something very interesting if what we are sending is personal or bank data.
In this video, Google explains why they consider HTTPS so important.
Why use HTTPS - HTTP vs HTTPS?
First of all, because since July 2018 this message of "unsecured web" has already appeared and that is already affecting the credibility of your page and therefore of your company or organization. And that is something that no brand can afford.
Secondly, because these protocols are taken into account for SEO and SEM positioning, but since they are taken into consideration, penalizing those who do not have it and not only improving those who do.
Just like now, your website is penalized if your website does not have a mobile version, it will also be penalized if your website is not protected.
It is already affecting the credibility of your website.
In September 2016, Google Chrome began marking as "not secure" pages that contained form fields for entering passwords, or those for credit cards.
This included simple password-protected WordPress pages. In this way, the idea that the padlock before the URL or the URL in green was a symbol of security on the website, and therefore a better brand image, began to spread.
However, as of July 2018, Google shows this warning on ALL pages served over HTTP instead of HTTPS protocol, as in this sample:
Visitors can easily interpret this type of warning to mean that your site has been hacked or compromised, which will affect the perceived credibility of your website.
HTTPS is taken into account for positioning in Google
Having an SSL certificate is a trustworthy sign for Google.
THAT TIME HAS ARRIVED, AND IT IS ALREADY A CRITERIA TO TAKE INTO ACCOUNT IN SEO SERVICES IN TORONTO.
Every day, more online business owners are aware that competing on the internet requires digital marketing and a strong SEO strategy, and not just focusing on the basics of SEO.
Like a glass that we want to fill drop by drop, each element of SEO is important and today SSL could be the factor that allows you to position yourself ahead of your competition.
Fear of losing your Rankings Position
Google is unpredictable and SEO professionals know that we have to remain attentive to changes in the positioning of our clients that depends on algorithm changes and thousands of other criteria and take notices like this very seriously.
Not implementing this change to HTTPS will mean losing your current position in the face of the competition that does.
Conclusion
AHREFS analyzed the HTTPS configuration of the top 10,000 domains on the internet and found that only 1 in 10 had a flawless SSL / HTTPS configuration. One of the most common mistakes is not using 301 Redirect correctly, which is probably the most crucial thing to get right.
So don't feel bad if your setup isn't perfect initially. Most problems are relatively easy to identify. This free SSL scan tool helps identify problems with your SSL configuration.
If you want to migrate your website HTTP to HTTPS, consult today with the Local SEO Company in Toronto.
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