The year 2020 has just ended and
concludes a decade during which SEO and its rules have evolved
significantly.
SEO company Toronto brings SEO trends for 2021 to boost your business.
Keeping up to date with SEO trends has
now become essential to rank well on search engines, attract traffic to your
site, and increase sales.
Since the pace of change in this field
continues to accelerate, web marketing is becoming increasingly important in a
web development strategy.
Now it's time to stop this pandemic and
recover the business that suffers in 2020. As an SEO Expert, we share the SEO
trends for 2021.
In
This Article
- SEO Trend # 1: User Experience
- SEO Trend # 2: Local Search
- SEO trend # 3: Rich and varied
content
SEO Trend # 1: User Experience
You can do anything to boost your
website, but it won't be worth it unless your website isn't according to user
experience. Let's take an example of Google, Whatsapp, Facebook, etc, what is
their main focus?
The thing you can find common in all of
them is a simple design, easy to use/navigate and Fast.
This corresponds to the experience of a
user when the user visits a website, consults an application, discovers
software ... For web referencing or SEO, we speak of the experience that the
visitor lives when he goes to a website. And for 2021, Google seems to place
much more importance on this point.
Google wants to offer its users the
best possible experience and this by giving notice to websites that offer
quality experiences. In search results, Google will thus want to favor websites
where navigation is pleasant, fast, and intuitive.
Take the time to think about the
navigation of your website, and ask yourself if it is easy to understand and if
the flow of your pages is going well. Here are some important points for the
user experience of your website:
- Improve your page load time: you need to make your pages load
fast and all graphics are visible quickly
- Have readable and structured
content: structure your
texts in a centered way and cut into paragraphs and quickly understandable
blocks
- Diversify your content with
various elements: photos,
videos, infographics
- Avoid bulky items like pop-ups that appear on
top of your site content
- Make the content accessible,
readable, and enjoyable on all media: phones, tablets, and computers.
The goal is for your visitors to
quickly understand the purpose of your page and enjoy unwinding your
content.
Improving the user experience makes it
possible to reduce the bounce rate, increase the duration of visits, increase
the number of conversions, etc.
SEO Trend # 2: Local Search
If local SEO has been
less efficient this year - in particular, because of successive lockdowns -
this method is increasingly essential for your web strategy.
This SEO trend turns into a number: 46%
of searches on Google have a local intention. Local SEO Company Toronto understands
the importance of local SEO. And
you'll see, for a lot of searches, local results show up right in the search
results.
To respond to this local SEO trend and
position yourself in local search results and Google Maps, you must create
a Google My Business Listing.
Give details of all the information
about your company (phone number, email, opening hours, products, and services,
etc).
The more detailed and precise the
information the better your listing will be positioned in search results and
will appear for the various keywords you have targeted.
SEO trend # 3: Rich and varied content
The main quality of a good SEO is
the effective use of keywords so that Google can quickly
understand the topic of your page and rank it according to the keywords you
have chosen.
Today, Google wants to put people first
by offering clear and specific answers according to user requests.
This is why longer content will allow
you to rank better on Google and overtake your competition.
You need to choose relevant keywords
and organize all of your content around them. Ask yourself what your targets
are going to search for on Google and respond clearly with your content to
their request.
For several months, and for the years
to come, the lexical field that you use has become a major asset to rank you
well on Google.
Recommended to read: Amazing
Content Writing Tips for 2021
Your content should no longer just
contain a repetition of your keywords, but should instead be filled with words
around the lexical field of your domain and the topic you are addressing.
Your content should contain synonyms
and terms directly related to your business; in short, think about serving
humans rather than following the rules of an algorithm!
Research the questions people are
asking, and structure your content around these questions with a variety of
terms.
Do not only offer text, but also add
quality illustrations, infographics, or even videos, which will further
highlight your content after Google and users.
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