A Detail Guide on SEO for Dentist by SEO Company in Toronto

 

SEO Search Engine Optimization is very beneficial for every local business nowadays and especially for Dentists in Canada. Where approx 74,000 people search on Google to find the best dentist near them.

And most of them click only 1st, 2nd, and 3rd Google results on the first page. With SEO you can get a big chunk of the patient from those 74,000 people.

In This Article

• Why Hire SEO Company in Toronto
• Benefits of SEO for Dentist
• How search engine optimization works for dentists
• On-Page SEO optimization for dentists
• Off-Page search engine optimization for dentists

Why Hire Local SEO Company in Toronto

SEO (Search Engine Optimization) includes all activities that lead generation to your website getting a good ranking on Google (e.g. Top 10) for certain search terms. 

A successful SEO strategy consists of the so-called On-Page and Off-Page optimizations, which ensure that Google classifies your website as particularly relevant and trustworthy.

Not only does this get you more website clicks, but it also generally increases the visibility of your practice as well as your name. For dentists, good search engine optimization has the following advantages:

Benefits of SEO for Dentist

They can be found on the internet

To win new patients as a dentist, you simply cannot avoid search engines like Google, bing these days. Internet users who want to find out more about services, such as a dental check-up, do so around 90% of the time via search engines.

Everything has to be done as efficiently as possible. In the rarest of cases, searchers, therefore, click on the second page of the Google results. 

You get local attention

For a dentist with local practice, local attention is particularly important. For example, if I live in Toronto, Brampton or nearby, for e.g.: you search for terms such as "dentist in Brampton” that 2,900 people search only this one keyword.

With targeted strategies and the corresponding know-how, this is very possible.

Specific and longer keywords like these make a high ranking even easier.

Patients trust your services

A website that made it into the top 3 search results on Google automatically gains greater trust and credibility from its readership. This is shown by current statistics on the average click rates (CTR) on Google. Well over half of all searchers click on a result in positions 1-3:

• Position 1 – 43.32%
• Position 2 – 37.36%
• Position 3 –29.90%

If you rank in first place for this high volume term, you are sure to receive around 1000 clicks from potential patients per month. And all of this without having to pay extra for advertising.

How search engine optimization works for dentists

The On-Page optimization includes all SEO measures that directly affect your website. When Off-Page optimization is essentially a matter of great relevance to the site through external links (backlinks) to achieve. In the following we want to take a closer look at these two areas:

On-Page SEO optimization for dentists

• Keyword research:  The starting point of every SEO strategy is a detailed search for suitable keywords for the respective website. You may offer special services in your dental practice, such as root canal treatments. Then you should find out if there are any matching keywords for that niche. With the help of appropriate tools, it is possible to determine very precisely how often a search term like this is Google and how strong the competition is for it.
• High-quality SEO content creation:  Based on the determined keywords and your target group, the website content should now be adjusted accordingly. The aim is to optimally satisfy the needs of the potential patient and thereby leave a positive impression. Ideally, the patient will be accompanied on your homepage until the appointment is made in your practice. In addition to text elements, images and videos are also becoming more and more relevant to create an optimal customer experience.
• Technical SEO optimization: Several technical aspects can also have a not inconsiderable influence on your Google rankings. We are talking about optimizing Google snippets, title tags, and alt attributes and avoiding “Google penalties”. Because unfortunately, it happens quickly that certain pages are permanently punished by Google due to small technical inaccuracies (no longer rank). At this point at the latest, it is worthwhile to at least let an expert look over it.

Off-Page search engine optimization for dentists

To reach a so-called “authority” on Google, the backlink structure is unfortunately inevitable. The more external websites link to your website, the faster you will rise in the rankings.

But not only the number, but also the quality of these links is crucial. Again, extreme caution is advised not to annoy Google by only collecting backlinks from inferior websites with low reach. In the best case, your backlink profile consists exclusively of well-known websites that also have something to do with dental topics.

Since backlink building is extremely time-consuming, we recommend that you hire experts at this point. SEO company in Toronto often has the necessary networks to quickly provide you with a few valuable backlink.

Some common SEO Off page practices tasks are:

·        Google business listing

·        Facebook page

·        Local directories listing like: Yelp, Yellow page etc.

·        Local forum  postings