How SEO Company in Toronto Work for Real Estate Firms

 

Real estate agents face the constant challenge of attracting new customers. While you might get a few referrals, most prospects search Google and contact the first or second agent in the search results.

To attract new customers who really wanted to interest in real estate SEO Company in Toronto is the best partner for that. To know how SEO works for Real Estate in Toronto Read the article.

Real estate agents should invest in local SEO

Local SEO is very important for this kind of business in Toronto, because you’re mainly focus on your local customers.  

Free traffic:

Despite extremely rapid changes, advertising is still one of the biggest expenses for many small businesses. The increase in your local Google ranking will provide you as a broker with a constant stream of visitors, which you then only have to convert into paying customers.

Fast results:

National and international companies have to wait an average of 6 months before seeing the results of a new SEO campaign by SEO Company in Toronto. You have an enormous advantage as a real estate agent because you only compete with real estate agents nearby, not with those outside your catchment area. 

And many of your competitors are not "yet" using the power of local SEO. It means that a targeted campaign can get you on the first page of the local Google rankings in just 30 days! In the best case, even in the top 5 of the local search.

Google My Business

Your Google My Business page is a kind of business directory entry or mini-website that appears in the "Maps" section of Google. It provides a quick overview of your company and increases your overall presence on the Internet. It can also give you a quick ranking boost as it is much easier to rank high for a Google My Business page than for a website.

For best results, make sure that the following items are correct and complete:

Categories:

Google demands that all categories focus on services, not results. So, in addition to the real estate agency, you can also try the commercial real estate agency or the real estate rental agency if you offer these services. Choose between three and five categories.

Description:

The description is just a brief introduction to your company, ending with a call to action in the best-case scenario. It should be around 100 to 200 words long and could sound like this: {name of your company} provides professional {real estate services or similar} in {your city}. > Provide some information about your company and why customers choose you <. Call {phone number} today for a free consultation!

Opening hours:

Make sure that your office hours are up-to-date and that they are identical on all of your websites.

Pictures:

Images can dramatically increase customer engagement and show potential customers that you're doing a good job. So add a few photos of your office, your employees, or even your happy customers (with their permission, of course). Your pictures must have a sharp focus, be between 10KB and 5MB in size and have a minimum resolution of 720px x 720px. I also recommend replacing the generic Google My Business cover photo with a branded image of your company.

Website optimization

Start with your "core" pages (your homepage and performance pages) and optimize them for your purchase intent keywords. Later you can optimize your "content" pages (FAQs and blog posts) for researching specific keywords. And this is how you do it:

Ask about customer reviews

Customer ratings play two crucial roles in your local SEO: You convince potential customers to try your services and let Google know that your company is legitimate.

All review sites can be useful somehow but focus solely on the Google My Business reviews for the fastest increase in your ranking. Please send an email to happy customers with a link to your Google My Business profile and ask them directly to write a review. 

Let this become a routine to receive new reviews from customers continuously.

SEO Company in Toronto - Track SEO results

Ranking lists:

Google personalizes the search results that it displays based on the user's previous browsing activities. Unfortunately, it means that a tool is needed to find out your current Google rankings.

Traffic:

Google Analytics is the perfect tool to track your traffic or visitors to your website. You can show all your traffic, the traffic for each website, and the percentage of traffic to you via the organic Google search. Then, check your corresponding report in Google Analytics every month for long-term trends.

Conversions:

A conversion is a specific action that you want your prospects to take. For example, for a real estate agent, this could be contacting you for a free consultation. 

In Google Analytics, you can track both web and phone conversions to determine which of your services have generated the most conversions. You can even find out which of your web pages. 

Now you understand why a comprehensive local SEO campaign is important to attract more potential clients to your real estate agency. Follow the steps in the order listed below, ticking each one off completely before moving on to the next.

Contact today the best SEO Company in Toronto for you Real estate firm.