Social Media Marketing Guide by SEO Company Toronto

Social media becomes very important for business, Facebook, Youtube, Instagram, WhatsApp, and many more is a social media marketing platform for business.

Marketing - to promote our business via social media. In this digital era, where 4.57 billion people use the internet and make a new form of marketing that is more effective than physical posters and banners.

There are 3.80 billion social media active users in the world and 25.35 million only in Canada. So why roaming around and giving all the templates. If you can just make them come with some online tricks.

What is social media marketing?

A form of marketing on a digital platform, social media platform. As you would expect, this notion includes a wide variety of activities that have only social media in common. If you want to promote a blog or brand a recruiting campaign, and if it is done in connection with Facebook or Twitter.

Most of the strategies adopted on social media aren't exclusive or groundbreaking - it's just about adapting old recipes to new types of media.

Benefits of Social Media Marketing

There are many advantages of social media marketing for business promotion. There is no loss of putting effort into your social media ID. So here are some of the 9 advantages of using social networks for your business.

• It helps you to get strong social proof
• It helps to increase brand awareness
• You have a more trustworthy presence with your customers
• Easy to get feedback and improve according to them
• You have healthier communication
• You benefit from clearer market knowledge
• You gain regular traffic
• More brand authority
• You improve your SEO

How to Make a Social Media marketing strategy?

To achieve the goals, it is necessary to under the steps by SEO Company Toronto to follow to reach the goal, that is to say, to have the greatest conversion of Leads. 

At this point, you should consider investing in paid promotion as it is the best way to boost your business in the short to medium term. For this, you have tools such as Power Editor of Face book, Ad Manager of Google, and LinkedIn Ads.

Here we take you to step by step through how to build a comprehensive social media marketing strategy:

Establish goals

What are you looking for? A brand image? To increase your online community? Customer service? To increase web traffic? Etc., depending on what you want to set your goals and start establishing the strategy.

Example: Objective: Creation of a brand of shoes for women.

Know your target audience

Now that you know what your main goal is, it's time to define your audience. This step will be the key to your campaign's success or failure, as a message to the wrong audience results in wasted money and effort. We, therefore, recommend that you take your time to study that your audience is, what networks they are in, how they communicate, etc.

Example: women between 20 and 35 years old, professionals, or those who are studying at university. Those who live in Toronto City, like to be on Facebook, Pinterest, and Instagram most of the time. And they're always on the lookout for the latest trend. Her image is very important, that's why she always buys clothes, shoes, accessories that make her look good and feel good about herself.

Choose the communication channel

Which social network is most present in your target audience? Which one is best suited to the countryside? Remember that, as we explained earlier, each social network has its functions and each of them can be adapted for a different purpose of Social Media Marketing. You should always consider where your audience is and this will allow you to know your target audience perfectly.

Example: The main social network for the campaign will be advertising on Facebook, with Instagram and Pinterest as the supporting social networks.

How do advertising campaigns work? In the case of Facebook, the first thing to do is to choose according to the objectives of your campaign:

• The type of ad - recognition, consideration, or conversion?
• Segmentation - who are you going to see, where is he, how old is he?
• And your budget. Then you have to choose how you want your budget to be consumed. There are two ways to do this: pay per click, which is where you are given a bid per click, and an amount is deducted from your budget for each click the ad receives. Another way is to assign a daily budget, which translates to what you are willing to spend on average per day on a specific set of ads.

Generate content that fits the tastes of your audience

Content is the ROI, and we will not tire of repeating it because there is no point in having a strategically well-thought-out campaign if when you move to content strategy it is very poor. 

You need to understand how your target audience consumes the information and generate the content that makes the engagement necessary to achieve the campaign goals.

If could be hard for some people to find the target audience, it is okay you can always go to SEO company Toronto to get some advice for your business.